Ad Tech

The Perils and Promise of Programmatic Print

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By D. Eadward Tree

August 18, 2015

Recent news that Time Inc. is expanding its “programmatic print” experiment set hearts aflutter among many magazine publishers.

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D. Eadward Tree

D. Eadward Tree is a pseudonymous magazine-industry insider who provides insights on publishing, postal issues and print media on his blog, Dead Tree Edition.

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