Brand Marketing

A 56-Year-Old Model Will Be an Ad Star in Sports Illustrated's 2016 Swimsuit Issue

Swimsuits for All brand pushes the envelope again

By Robert Klara

February 9, 2016

When you break open Sports Illustrated's Swimsuit Issue on Feb. 16, you'll see plenty of eye-popping stuff, including Justin Bieber's ex-girlfriend Barbara Palvin wearing a schoolbus-yellow bikini and UFC star Ronda Rousey wearing even less than that (just body paint, in fact).

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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