HBO Bought a Full-Page Ad in a New Hampshire Paper for Veep’s Jonah Ryan

Fake congressional run gets real placement

Headshot of Kristina Monllos

The sheer lunacy of our current election cycle is frightening, but it's also very watchable. The same could be said for HBO's Veep, a show that many Washington, D.C., insiders have reportedly called the most realistic portrayal of politics.

It shouldn't be surprising, then, that the marketing gurus at HBO decided that New Hampshire voters would appreciate an ad for the show's most-hated character and his current campaign for a congressional seat. (Obviously if you're not caught up on the current season, this post will have light spoilers.) 

In the fifth season, Jonah Ryan, the show's catch-all for hilariously cruel insults, is running for Congress in his home state of New Hampshire. The point? To eventually help the show's titular vice president, Selina Meyer, secure the presidency. 

The full-page ad above, which ran Friday in the New Hampshire Union Leader, shows Ryan wearing thick black glasses and cupping his ear, with the words "I'm Listening" to his right.

A parody of the way politicians try to be relatable and approachable to win votes, the ad is just one of the ways HBO has used the show's current plot-line for fun marketing. It's also crated a website and multiple delightfully hokey 30-second campaign ads with Ryan, played by Timothy Simons. 

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.