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Why Marketers Like YouTube and E! Are Embracing Twitter Moments

Digital

Brands have been test driving a new tool to get their message to the masses in a scrapbook-like format from Twitter called Moments.

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2 New Old Spice Guys Kick Off Hilariously Weird ‘Smell ‘Em Who’s Boss’ Campaign

Creativity

After so many years of its signature quirky advertising, it's tempting to think of the Old Spice work as dated. But then "Rocket Car" plays for a full house at [...]

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These 6 Great CPG Commercials Were the Whole Package

Brand Marketing

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and [...]

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Old Spice Just Made Its Weirdest Commercial Yet, and That’s Saying Something

Creativity

It's been more than six years since Old Spice advertising started getting very peculiar indeed, with help from Isaiah Mustafa and, particularly, Terry Crews. But Wieden + Kennedy Portland has [...]

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After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Brand Marketing

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.

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Old Spice Offers to Turn Your Run Maps Into (Questionably) Fabulous Prizes

Brand Marketing

If you like mapping your runs and wish someone would reward you for your cardio cartography, Old Spice might have you covered.

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