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It's been more than six years since Old Spice advertising started getting very peculiar indeed, with help from Isaiah Mustafa and, particularly, Terry Crews. But Wieden + Kennedy Portland has now outdone itself in the oddities department, taking two strange Old Spice spots from last year and remixing them, with help from video artist Nick DenBoer, into—in the brand's own words—a "horrifying mutant nightmare abomination."
It's as over-the-top as a commercial can get, and some might say the brand officially jumps the shark here by fully crossing over into self-parody .
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