The 10 Best Ads of 2016

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

It’s been an undeniably rough year, but at least we had some brilliant advertising along the way to inspire, amuse and delight us.

Adweek’s picks for the 10 best ads of 2016 are an extremely varied collection, from comedy to drama and everything in between. And they represent many of the year’s cultural touch points. There is the year’s best Super Bowl ad, the best Christmas ad and the best Olympic ad. There are celebrity directors (Wes Anderson and Spike Jonze) and celebrity stars (including Taylor Swift and Michael Phelps, who bookend our selections).

There’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Apple Music, u2018Taylor vs. Treadmillu2019
Old Spice, u2018Rocket Caru2019
Morton Salt, u2018OK Go: The One Momentu2019
Kenzo, u2018My Mutant Brainu2019
Jeep, u2018Portraitsu2019
H&M, u2018Come Togetheru2019
Sandy Hook Promise, u2018Evanu2019
Nike, u2018Da Da Dingu2019
Audi, u2018Duelu2019
Under Armour, u2018Rule Yourself: Michael Phelpsu2019