Why Marketers Like YouTube and E! Are Embracing Twitter Moments

'There's a lot of room for experimentation'

Brands have been test driving a new tool to get their message to the masses in a scrapbook-like format from Twitter called Moments.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
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