Magazine

Why Marketers Like YouTube and E! Are Embracing Twitter Moments

'There's a lot of room for experimentation'

By Sami Main

January 3, 2017

Brands have been test driving a new tool to get their message to the masses in a scrapbook-like format from Twitter called Moments.

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

Recommended articles
Related Articles

Performance Marketing

How a Female-Focused Branded Content Studio Connects With Its Audience

By Sami Main

Performance Marketing

How Spotify’s Director of Social Impact Is Connecting Music Lovers With Causes

By Sami Main

Performance Marketing

Giphy’s Culture Editor Is Making the Company’s GIF Search Results More Diverse and Inclusive

By Sami Main

Performance Marketing

This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn’t Even Have a Website

By Sami Main

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework


How to Use Video at Every Stage of the Customer Journey

You Might Like


What an Actual Zombie Has to Say About Better Digital Marketing

By Jonathan Posthumous


What to Know Before Investing in a Video Marketing Solution

By Brightcove


Short-Term Identity Solution Fixes Could Have Long-Term Risks

By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra


Take Advantage of the Latest Mobile Explosion

By InMobi