Ad of the Day: Dollar Shave Club Shamelessly Mocks Axe and Old Spice in Shower Gel Ads

Subscription service comes out swinging

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Attention, men. If your body wash makes you feel like a muscle-bound rage monster, or a cologne-oozing nightclub sleaze, Dollar Shave Club wants you to consider a simpler option.

The subscription toiletries service is out with three online ads promoting its new line of shower soaps in which it lobs thinly veiled insults at major competitors like Procter & Gamble's Old Spice and fellow Unilever brand Axe.

Set in the shopping aisle, each 30-second spot (the campaign was created in-house and directed by DSC veterans the Spielbergs—aka, writer/director/actor Alex Karpovsky, from HBO's Girls, and graphic designer/musician Teddy Blanks) follows the misadventure of a guy as he studies a different product.

In one, titled "Massive Hero," a man's girlfriend suggests he try an eponymous product packaged in bright red—just like Old Spice.



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