Old Spice Offers to Turn Your Run Maps Into (Questionably) Fabulous Prizes

Upload your route, see what you get

Headshot of David Griner

If you like mapping your runs and wish someone would reward you for your cardio cartography, Old Spice might have you covered.

Old Spice Dream Runner, launched today, is a mobile website created by the brand and agency Wieden + Kennedy. Use it on your neighborhood run, and it will draw a map of your route. Upload the resulting shape, and Old Spice might send you a gift vaguely shaped like the thing you drew.

Here's a video to help explain:

The site was made to promote Old Spice's Hardest Working Collection of men's bodywash and deodorants.

The brand has already begun awarding prizes, with some creative interpretations clearly going on behind the scenes: 

You can check out the full gallery of submitted and rewarded runs on the Dream Runner site.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."