Von Miller Shows Off His Many Quirky Talents in His Debut as the Old Spice Guy

Can he handle the heat? No sweat!

Denver Broncos linebacker and Super Bowl 50 MVP Von Miller has some big cleats to fill as the latest Old Spice guy, following popular pitchmen Isaiah Mustafa and Terry Crews as the star of Wieden + Kennedy's high-profile ads for the P&G brand.

In a pair of spots tagged "Unforsweatable," touting Old Spice's Hardest Working Collection of deodorants and body washes, Miller quickly establishes his game plan. Less self-consciously suave than Mustafa, and way less manic than Crews (who came off like a crazed human cartoon character in some of his Old Spice appearances), Miller exudes a highly relatable vibe, and his confident charm really shines through.

"The Road," online now and running Sunday during the Broncos-Colts telecast, shows him taking the "less traveled" route through the Mojave Desert, wielding a jackhammer and pavement pounder like a pro.

Dude appears to be having a grand old time, even if he doesn't bust out the moves like he did for Madden 17.

"Be Harder," also currently online, though it won't break on TV until mid-season, finds Miller keeping cool as he overcomes a series of absurd in-game challenges such as a limbo contest and egg-spoon race—all with his arm stuck inside a hornets' nest, naturally.

Director Steve Rogers, who helmed Nike's epic sports-themed "Snow Day" commercial, also from W+K, adopts a sitcom-y style that's fast-paced but less jerky and jokey than some Old Spice ads. This approach puts the spotlight squarely on Miller, allowing his considerable charisma to carry the day despite the busy (and buzzy) goings-on.

For the race against the schoolgirls in "Be Harder," Miller's egg was glued to his spoon, while the kids had to balance theirs for real. Tough luck, ladies! (Away from football, Miller raises chickens. Wonder if he brought his own egg to the shoot?)


Client: Old Spice

Agency: Wieden + Kennedy, Portland

Creative Directors: Matt Sorrell, Ashley Davis Marshall

Copywriters: Ryan Niland ("The Road"), Andy Laugenour ("Be Harder")

Art Directors: Chen Liang ("The Road"), Derrick Ho ("Be Harder")

Producer: Melanie Fedunok

BA: Nestor Gandia

Account Executives: Dave Ellerbee, Georgie Gooley, Madison Savary

Production Co.: Biscuit Filmworks

Director: Steve Rodgers

Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Head of Production: Rachel Glaub

Head of Production: Mercedes Allen-Sarria

UPM: Jay Veal

Production Supervisor: Jennifer Berry

Director of Photography: Jeff Cronenweth

Production Designer: Bruce Mccluskey

Editorial Co.: Mack Cut

Editor: Gavin Cutler

Asst. Editor: Brendan Hogan

Post Executive Producer: Gina Pagano

VFX & Design: The Mill

Head of Production: Dan Roberts 

Producer: Kris Drenzek

Production Coordinator: Samantha Hernandez

Creative Director: Tim Davies

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