Sports Unite: Inside the First-ever Cross League Campaign and Future of Sports
72andSunny's Glenn Cole gives us a behind-the-scenes look at how "The Real Heroes Project" came to life and leaders from the NFL, NHL, NBA, WWE, MLB, WTA, Nascar and Activision [...]
How Activision’s Justin Taylor Leverages Listening to Fuel the Future of Gaming
Director of Digital Marketing for Activision shares the importance of collaboration, how his team is experimenting with AR and the valuable advice Kobe Bryant once gave him.
Why Esports May Be the Next Great Frontier for Marketers
Brand Marketing
In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again.
With 500 Million Monthly Users, Activision Blizzard CEO Claims His Company Is 5 Times Bigger Than Netflix
Performance Marketing
SAN FRANCISCO—Activision Blizzard CEO Bobby Kotick thinks the size of mobile gaming is on par with video-streaming behemoth Netflix. Speaking at Vanity Fair's New Establishment Summit this morning, Kotick boasted [...]
Esports Team the Immortals Just Made an ’80s-Style Dating Video … for Underwear
Creativity
MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals ... after discovering that one of its members doesn't own underwear. (Wait. We'll [...]
Turner’s Upfront Features a Drone, a Wolf and a Plea From Samantha Bee
Turner's upfront presentation this morning became the first to feature a drone and a Wolf.
How the Maker of Call of Duty Plans to Become the ‘ESPN of Esports’
Performance Marketing
The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports."
Machinima Opens Up an Agency to Help Brands Dig Into the Esports Market
Performance Marketing
Will esports today become as culturally important as rock 'n' roll was to the 1960s? Machinima thinks so, and it's launching a new in-house agency timed to the Digital Content [...]
CNN Is Joining the NewFronts as It Pushes Further Into Digital Video
The two newest participants in the Digital Content NewFronts are among the oldest companies taking part in the two-week advertising bazaar.