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14 Different sport leagues. 28 Days from idea to execution. 3.5 Billion social impressions. 1 Award-winning storytelling movement.
In the early days of Covid-19 here in the U.S., when schools began shutting down, employees were told to work from home, travel ceased, hotels began opening their rooms for overbooked hospitals and sports came to a screeching halt, we had a call. This “Sports Unite” call included CMOs, CBOs, Chief Fan Officers and Presidents across various sport and esport leagues to discuss what was happening right at that moment and how we could support one another.