Lisa Utzschneider Why Esports May Be the Next Great Frontier for Marketers In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again. Why Live Video Is Now a Must-Buy for Marketers and Brands From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in a crowd or staying glued to your TV. These days, live video delivers two things really well: convenience and emotion. Why You Should Be Ready to Talk About Data This Year at Cannes Data is arguably the most disruptive force in digital advertising today. In a World of Long-Form Video, Make Your Ads Count Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and cheesy-but-heartwarming holiday ads.