Why You Should Be Ready to Talk About Data This Year at Cannes

Insight-informed creativity will drive brand conversations

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Data is arguably the most disruptive force in digital advertising today. But even more than that, it represents the biggest opportunity for marketers this year because it means delivering more relevant content that empowers consumers. That's why when some of the ad industry's most creative thinkers gather in Cannes this month, data will be a big part of the conversation.