Why Live Video Is Now a Must-Buy for Marketers and Brands

Content people want to watch gets high engagement

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From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in a crowd or staying glued to your TV. These days, live video delivers two things really well: convenience and emotion. Now fans—and advertisers—everywhere can finally be a part of such can't-miss moments.