In a World of Long-Form Video, Make Your Ads Count

Yahoo research finds shorter is better and video viewers notice mobile ads 37 percent more than other platforms

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Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and cheesy-but-heartwarming holiday ads.

But there's more to this story than casual consumption of online video snippets. Today, consumers are enjoying much more than bite-sized content online, and more than 90 percent of digital video viewers watch long-form content. It's not just millennials streaming their must-see TV.

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