AdFreak

Esports Team the Immortals Just Made an '80s-Style Dating Video ... for Underwear

MeUndies seizes a bare opportunity

By Angela Natividad

July 28, 2016

MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals … after discovering that one of its members doesn't own underwear. (Wait. We'll get there.) 

Angela Natividad

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

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