Ubisoft Wants Gamers to Learn What Data a Hacker Can Steal From Their Selfies
Performance Marketing
People tend to think the world of data capture—as it pertains to their online activity—is limited to web clicks.
Ubisoft Is Releasing a 30-Minute Amazon Video to Entice Gamers
Performance Marketing
Amazon Prime is becoming an increasingly important platform for original TV programming. Can it be a strong player for branded campaigns, too?
When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb
Performance Marketing
The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of [...]
Top 10 Branded Videos: Coke Takes Mobile Gaming to the Street
Performance Marketing
Coca-Cola has a creative way to entice you to download its mobile app: Stage an outdoor event with some popular dancers and upload the footage to YouTube.
FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA
Performance Marketing
When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a [...]
5 Comic-Con Brand Partnerships That Make Actual Sense
Brand Marketing
There are plenty of brand activations at Comic Con, but quite a few of them just seem desperate. "Who can we get to help pay for this?" many clearly ask [...]