Ubisoft Worked With Facebook to Uncover and Target 3 Different Types of Video Gamers

Insights drive TV creative, too

To launch the upcoming game Tom Clancy's Ghost Recon Wildlands, video game-maker Ubisoft is leaning heavily on Facebook to target ads at specific types of gamers. While that fact alone isn't very interesting, what is interesting is that the social network is affecting Ubisoft's entire marketing strategy, including its TV creative.

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