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The inside of my nose smells like South Park, and I'm worried it will never go away.
If you weren't following the Olympics—which saturated all media—too closely, by now you probably know about Nosulus Rift, a bizarre odor-VR product created for Ubisoft's latest South Park game by Paris agency Buzzman and its product arm, Productman, which launched in June.
Some background: The game, South Park: The Fractured But Whole, will be released in December, so it's deep in promotions period.