This Video Game's End-of-the-World Simulator Is Scary, and It's All Your Fault

BETC's masterful promo for Tom Clancy's The Division

In partnership with Ubisoft—and for the launch of role-playing game The Division, based on a Tom Clancy novel—Paris agency BETC created "Collapse." This choose-your-own-adventure style online experience, darkly dubbed an "end of society simulator," plays on our secret desire to learn the answer to the question, "Will I survive the crisis that extinguishes 99 percent of humanity?"

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