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In partnership with Ubisoft—and for the launch of role-playing game The Division, based on a Tom Clancy novel—Paris agency BETC created "Collapse." This choose-your-own-adventure style online experience, darkly dubbed an "end of society simulator," plays on our secret desire to learn the answer to the question, "Will I survive the crisis that extinguishes 99 percent of humanity?"
Pop culture is filled with apocalyptic foreboding, from The Walking Dead to The Leftovers. (Building on the former, the CDC once released a zombie preparedness guide online.
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