Snapchat Advertisers Can Now Target the App’s Users Based on Offline Sales Data
Performance Marketing
Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and [...]
Ad of the Day: Kia Hamsters Give Deliverance a New Spin, and a Happier Musical Ending
Brand Marketing
That prize banjo scene from the film Deliverance gets a CG-infused makeover in Kia's latest ad, featuring its trademark hamsters, who have basically become the Barbie doll of brand mascots—they
Why IBM Won’t Be Ad Tech’s Sleeping Giant for Much Longer
Performance Marketing
For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week [...]
There’s a Story Behind Christopher Walken’s Fancy Sock in the Kia Commercial
Brand Marketing
Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either.
Christopher Walken Shines in Kia Super Bowl Ad That Likens the Optima to a Pair of Socks
Brand Marketing
Chairs are like Facebook. And colorful socks are like Kia. In one of the more amusing advertising metaphors we've seen in a while, Kia likens its midsize Optima sedan to [...]
10 Ads You Won’t Want to Miss During Super Bowl 50
Brand Marketing
Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or [...]