Kia Is Returning to the Super Bowl With Ad for 2017 Niro

David&Goliath is producing the spot

Headshot of Christine Birkner

Kia, whose hilarious 2016 Super Bowl ad featured Christopher Walken’s tour of his “Walken Closet,” is returning to the Big Game this year. The ad, from agency of record David&Goliath, will promote the 2017 Niro.

No word yet on the spot’s creative, which marks David&Goliath’s eighth consecutive Super Bowl ad for Kia. Last year’s ads had Walken likening the Kia Optima to a brightly colored sock in a closet full of beige clothing. In 2015, the brand featured Pierce Brosnan in its Super Bowl spot for the Kia Sorento.

Here are the brand’s spots from the last two Super Bowls:

@ChristineBirkne Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.