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After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to hype its Niro hybrid crossover on this year’s game.
The actress and comedian, 46, provides the voiceover for two 15-second spots breaking this week, titled “Many Names” and “Need/Want.” She will appear on camera in the :60 on Super Bowl LI, which is happening Feb. 5.
UPDATE, Jan. 23: The automaker just released this teaser, showing McCarthy in safari gear, running in a panic from … something.
The automaker tells Adweek: “Starring Melissa McCarthy and scheduled to air in the third quarter, the ad traces a heroic and harrowing journey stretching from the polar ice caps to an arid desert, and continues to prove why the Niro is ‘a smarter kind of crossover’ with its no-compromise package of style, utility and fuel economy of up to 50 miles per gallon...