Melissa McCarthy Will Star in Kia’s 60-Second Super Bowl Ad for the Niro Hybrid

Actress also narrates two :15s breaking this week

After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to hype its Niro hybrid crossover on this year’s game.

@nudd Tim Nudd is a former creative editor of Adweek.
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