Bo Jackson and Brian Bosworth Totally Cheat at Tecmo Bowl in Kia’s Nostalgic New Ads

8-bit touchdown drives in a Sorento

Bo Jackson really, really, really, really loves Tecmo Bowl.

Earlier today, we wrote about the former NFL star's cameo in a new Bud Light ad, in which he's seen playing the 1980s-era 8-bit football video game. Now, lo and behold, we find out that Jackson, 53, is also starring in a whole Tecmo Bowl-themed campaign for Kia, along with his former gridiron nemesis, Brian Bosworth.

The theme of the Kia spots, from David&Goliath, is pretty goofy but with an undeniable truth at its core—that anyone (Bo, Brian or you) would have been unstoppable in Tecmo Bowl if you had been allowed to drive a Kia Sorento around the field.

Check out the two spots here:

That wise crack at the end of the second spot refers, of course, to this infamous incident from a Raiders-Seahawks game in 1987, which had been hyped as a showdown between the two. Kudos to Bosworth, 51, for being willing to be ridiculed all over again for a buck. 

"Football fans remember these legendary players, and paired with the ever-lasting popularity of Tecmo Bowl, we believed these were the perfect channels to communicate the power, intelligence and nimble handling of the Sorento," says Colin Jeffery, chief creative officer at David&Goliath. "The play on technology in terms of blending the old video game graphics with the new advancements in the Sorento illustrates just how far Kia has come and how advanced this SUV truly is."

The spots will break on TV this weekend on NBC's Sunday Night Football, which Kia is sponsoring for a third straight season.

CREDITS
Client: Kia

Agency:  David&Goliath, LA
Founder & Chairman: David Angelo
President: Brian Dunbar
Chief Creative Officer: Colin Jeffery
Creative Director: Rick Utzinger
Sr. Art Director: Sheldon Melvin
Sr. Copywriter: Matt Kappler
Sr. Copywriter: Andy Sciamanna
Planning Director: Andrew Lynch
Director of Broadcast Production: Paul Albanese
Sr. Broadcast Producer:  Katie Lambrecht
Senior Project Manager: Kemit Ray

Managing Director: Jeff Moohr
Group Account Director:  Mike O'Malley
Account Supervisor: Tara Poosti
Account Executive: Jack Scott
Product Information Manager: Mark McNaul

Director, Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price

Production Company: MJZ
Director / DP: Joaquin Baca-Asay
President: David Zander
Executive Producer: Eriks Krumins
Line Producer: Lalou Dammond
Sales Representative: In-House Reps (Steven Monkarsh / Irma Rodriguez)

Editorial House: Spinach
Editor: Nate Gross
Asst Editor: Zaldy Lopez
Producer: Jonathan Carpio / Patricia Gushikuma

VFX / Animation / Online: Method
Creative Director:  Jon Noorlander
Lead Flame Artist / On Set Supervisor: Tom Leckie
Lead Flame Artist: Chihcheng Peng
CG Supervisor: Ivan Guerrero, Rick Walia
Compositing Supervisor: David Piombino
Executive Producers: Stuart Robinson & Stephanie Gilgar
Senior VFX Producer: Heather Saunders

Color: Company 3
Colorist:  Tim Masick

Music: Beacon Street
Composers: John Nau, Andrew Feltenstein, Danny Dunlap
Sound Design & Mix: Beacon Street
Mixer / Sound Designer: Rommel Molina
Executive Producer: Adrea Lavezzoli
Mix Producer: Kate Vadnais
Associate Producer: Lindsey Lerman