Spotify Will Now Let Brands Sponsor the Most Popular Playlists

Kia, McDonald's and Target are all getting in on the action

The tunes-based platform looks to get bigger budgets out of brands.

Remember the old days when you'd give a girl or guy a playlist in the hopes of winning them over? Now, Spotify is letting brands try the same trick.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.