Here’s Ryan Reynolds’ Complete Presentation From Brandweek 2020
If star power were enough, the marketing world would be full of Ryan Reynolds. However, the self-effacing and subversively creative actor has rapidly transcended other celebrities in recent years to [...]
72andSunny Takes a Global Role on Unilever’s Axe
Brand Marketing
Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role.
After 15 Years With BBH, Johnnie Walker Picks a New Agency
Brand Marketing
Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and [...]
Nick Offerman Sings the Ballad of the Responsible Whisky Drinker for Diageo
Creativity
Nick Offerman loves whisky, his guitar, woodworking and horseback riding. But he's man enough not to mix his favorite beverage with the last two—and quite upset that he doesn't have [...]
Sean ‘Diddy’ Combs Is Rebranding Ciroc for the Millennial Mindset
Brand Marketing
Sean "Diddy" Combs has always been a hip-hop marketing pioneer, extending his brand into fashion in the late '90s and top-shelf liquors in recent years.
Even BBH’s Rivals Wonder Why Johnnie Walker Is in Review
Brand Marketing
Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle [...]