After 15 Years With BBH, Johnnie Walker Picks a New Agency

Anomaly wins Diageo's global marquee brand

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and Wieden + Kennedy.

Agencies met this week with the client in Amsterdam for final meetings on the Scotch brand, which spent $40 million in measured media in 2013.

The review initially came as a surprise to some industry observers who saw BBH's "Keep Walking" strategy as one of the best in spirits marketing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in