Nick Offerman Sings the Ballad of the Responsible Whisky Drinker for Diageo

Don't drink and woodwork, and other handy tips

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Nick Offerman loves whisky, his guitar, woodworking and horseback riding. But he's man enough not to mix his favorite beverage with the last two—and quite upset that he doesn't have three hands so he can mix the first two.

In this rather silly but resoundingly masculine ballad, Offerman offers us a slim glimpse into what companies like Diageo mean when they say "responsible drinking"—in this case, no power tool lacerations or horseback riding injuries. The dangers are believable but far enough away from the reality of drinking and driving, and other ways you're more likely to kill yourself drinking, that we can all still enjoy the video.

Diageo's portfolio contains over 100 Scotch, Irish, Canadian and American whiskies.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in