The Disconnect Between Marketers and Influencers (Infographic)
Marketers report connecting with influencers as their biggest challenge, while influencers say marketers don't offer adequate compensation.
Influencer marketing has become a social media marketing powerhouse. As the practice matures and goes mainstream, marketers still struggle to connect with influencers and costs are increasing. A new infographic from Altimeter and TapInfluence looks into the divide between marketers and influencers in hopes of narrowing the gap.
The biggest challenge in working with influencers, as reported by marketers, is finding relevant ones. Nearly 60 percent report helping influencers engage with their communities while maintaining executive expectations as a core problem, and 30 percent report issues with negotiating terms.