Flying People? Telekinesis? Superpowers Go Viral To Promote ‘Chronicle’

‘Chronicle,’ the latest film from 20th Century Fox which hits theaters this week, is about three high school friends with superpowers, and superpowers are going viral in anticipation. 20th Century Fox has teamed up with YouTube talent company Big Frame as well as viral video powerhouse Thinkmodo to build a buzz round the film leading up to opening day and, as a result, telekinesis, flying people and other superhuman abilities are currently taking the web by storm.

‘Chronicle,’ the latest film from 20th Century Fox which hits theaters this week, is about three high school friends with superpowers, and superpowers are going viral in anticipation.  20th Century Fox has teamed up with YouTube talent company Big Frame as well as viral video powerhouse Thinkmodo to build a buzz round the film leading up to opening day and, as a result, telekinesis, flying people and other superhuman abilities are currently taking the web by storm.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in