Study: Examining the Gender Preferences of Free-to-Play Mobile Games
A new report from deltaDNA examines gender preferences for four game genres: action, strategy, puzzle and social casino.
Analytics and marketing platform deltaDNA has revealed new data measuring gender preferences relating to free-to-play mobile games. The data examined four overall game genres (action, strategy, puzzle and social casino) and ten specific game types, including first person shooter (FPS), role-playing game (RPG), infinite runner and match-three games.
The data was collected from over nine million free-to-play mobile gamers, and found males prefer action and strategy games, while women prefer puzzle and social casino games. Specifically, the report found the user base for action games is 75 percent male, while the user base for strategy games is 68 percent male.
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