Study: Consumers will Abandon Apps with Greater Than Six Second Load Times [Infographic]

CA Technologies researched the biggest factors impacting consumer loyalty to apps and brands.

Software company CA Technologies has released the results of its global study, measuring app loyalty between consumers and businesses. The study, Software: the New Battleground for Brand Loyalty, surveyed 6,770 consumers and 809 business decision makers in 18 countries, and discovered three major factors impacting the consumer loyalty to and use of mobile apps.

The first is app loading time. The study showed 68 percent of consumer respondents, who have left a brand because of poor loading times, desire apps to load in six seconds or less.

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