Sprinklr Acquires Marketing Platform Booshaka

Adding Booshaka technology to the Sprinklr Experience Cloud will help brands apply real-time audience segmentation to social data and better understand their audiences.

Simon Mansell, general manager of paid and services at Sprinklr, commented on the acquisition in a press release:

Effective experience management cannot happen without fully understanding customers across channels, and the ability to use those insights to serve them – quickly, and at scale – in a relevant, personal way. As