ShopLocal Launches New Retail Marketing Software For Facebook
Facebook is fast becoming a serious venue for retail marketing. Last week Amazon announced an innovative implementation of Facebook Connect. Now ShopLocal, owned by Gannett Co, has launched a new set of tools to enable retailers to integrate local circulars and ads on their corporate Facebook pages.
The ShopLocal Facebook digital marketing suite is already in use by Canadian Tire, CVS, JCPenney, Michaels, Office Depot, OfficeMax, Save-A-Lot, Sports Authority, Staples, True Value and Walgreens. The software lets retailers use the local weekly circular – a proven retail marketing technique of long standing – in the new world of social networking.
The suite includes a Deals Tab, Deals Widgets, targeted ads and Become a Fan’ widgets for third party websites.
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