How Sevenly Uses Facebook To Drive Apparel Sales, Charitable Donations
One of Facebook’s Ten Stories that it shared Tuesday to mark its 10th anniversary focused on Sevenly, a lifestyle apparel brand that relies heavily on Facebook for marketing and donates $7 from every sale to one of the charities it supports.
One of Facebook’s Ten Stories that it shared Tuesday to mark its 10th anniversary focused on Sevenly, a lifestyle apparel brand that relies heavily on Facebook for marketing and donates $7 from every sale to one of the charities it supports.
Sevenly was founded in 2011 by CEO Dale Partridge and Aaron Chavez, and the company’s donation total topped the $3 million mark.
Partridge offered more details in a Q&A posted on the Facebook for Business page:
My partner Aaron and I were inspired by organizations like Toms and Charity Water — awesome companies that were profitable but also giving back to the world.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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