Report: Despite Impressive Downloads, Miitomo Suffers From Low Engagement
The social app allows users to create a Mii avatar and answer questions about themselves that are shared with friends.
Nintendo released its first smartphone application, Miitomo, March 31. The social app allows users to create a Mii avatar and answer questions about themselves that are shared with friends.
Miitomo grew quickly, reaching a reported 1.58 million downloads in the first five days of its U.S. launch, according to data from app store optimization company Sensor Tower. However, the app has reportedly struggled to hold onto those users, as data from a SurveyMonkey Intelligence report highlighted its low engagement and high user churn seen in the time since its release.
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