Pinterest Drives Traffic — and Commerce — Online [Infographic]
Pinterest may not be one of the biggest social networks but according to Shopify data, it is the No. 2 driver of referral traffic and that traffic converts to the highest average order value of any social network.
Pinterest might be one of the most frequently talked about social networks, but as of December 2014, it wasn’t even one of the biggest in terms of the number of users. Still, if you look at the sites driving the most traffic, Pinterest is among the top five. An infographic from Shopify outlines how Pinterest impacts online commerce.
Not only does Pinterest drive traffic, when its users click through to a branded site, they’re prepared to spend money.