Pandora Reaches More Devices, Cars, and Ears in 2012
Pandora has released statistics from 2012 that show a modest increase in the overall share of the audience for radio, but a large increase in the time that its users spend listening to the service. In addition, Pandora has made 1,000 partner integrations to bring the service to more cars and consumer electronic devices.
Pandora has released statistics from 2012 that show a modest increase in the overall share of the audience for radio, but a large increase in the time that its users spend listening to the service.
The company now boasts 175 million registered users. According to Pandora:
- Listener hours for Pandora during the month of December 2012 were 1.39 billion, an increase of 54% from 906 million during the same period last year.
- Share of total U.S. radio listening for Pandora in December 2012 was 7.19%,
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