DigitalFacebook Advertising Overhaul Continues With Rollout Of Objective-Based Ad Buying And ReportingFacebook’s overhaul of its advertising products continued at full-throttle with Tuesday’s announcement that the social network is shifting to a model that it calls “objective-based ad buying and reporting,” putting the emphasis for advertisers on objectives, rather than on ad types, and giving them better tools to measure the impact of their campaigns.By David Cohen|October 8, 2013ShareBy David Cohen|October 8, 2013SharePages: 1 2 Adweek Adweek