How Live-Blogging Can Build Brand Influence
It may seem haphazard but brands looking to include live-blogging as part of their marketing strategy need to have a plan.
Blogging has had a huge impact on business. It has empowered citizen journalists and thought leaders, and was the seed for many of today’s popular new media empires. While some may see blogging as a digital journal — and there are certainly plenty of those on the Web — live-blogging is also a great way to build influence for both businesses, brands and digital creatives alike.
Live blogging has been, in the recent past, ridiculed and accused of killing journalism.