Foursquare’s Strategy Shift Leaves Fundamental Question of Check-ins Unanswered

After completing a troubled fundraising round earlier this month, Foursquare is investing in the places database it has developed from user check-ins, but the work leaves unanswered the question Foursquare has not been able to answer convincingly: how to motivate users to continue to check in.

foursquare, social networks, social media, location, local search, facebook, google, yelp