Cameron Scott

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Social Login Remains a Surprisingly Competitive Space

Performance Marketing

Gigya, a major provider of social login services for big-brand websites, tracks which of their social accounts users look to to sign them in to other websites. Not surprisingly, Facebook [...]

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Adobe Puts Social First in Redesigned Marketing Cloud

Performance Marketing

Adobe today launched a rebuilt Adobe Social, which introduces data-driven tips on how to optimize social content, integration with Flickr, Foursquare, Instagram and LinkedIn, and cloud-hosted workplace collaboration features.

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Major Internet Companies Ask Feds to Let Them Report National Security Requests

Performance Marketing

Tomorrow, more than five dozen Internet companies, including the major Silicon Valley players, will ask the government to allow them to release information to users about the national security requests [...]

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Karp, on Colbert, More Supportive of Porn Than User Privacy From NSA

Performance Marketing

Last night, Tumblr founder David Karp appeared on The Colbert Report. Asked about pornography on Tumblr and the NSA's surveillance dragnet, Karp argued much more assertively for the rights of [...]

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Even the Red Cross Uses Social Media During Natural Disasters: Infographic

Performance Marketing

Use of social networks during natural disasters such as Hurricane Sandy and the Oklahoma tornadoes has become so mainstream that even hospital staffers and the Red Cross are logging in.

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Yahoo Strikes Again, Acquiring AdMovate

Performance Marketing

Yahoo announced today that it has acquired the mobile advertising startup AdMovate.

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LivingSocial Kills Events Business, Lays Off Staff

Performance Marketing

The bleeding continued today at daily deals platform LivingSocial, as the Washington, D.C.-based company closed down its New York office and 86ed its local events offerings, according to a report.

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Foursquare Displaying Ads After Check-Ins

Performance Marketing

Foursquare is gradually rolling out post check-in intersticial advertisements, according to reports in Ad Age and About Foursquare, with Captain Morgan rum as an early taker.

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Marissa Mayer: Mere Muggle

Performance Marketing

Marissa Mayer is not a goddess. She has not managed to turn Yahoo definitively around in the first year of her tenure, according to the company's earnings report today.

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Your Invisible Facebook Friends

Performance Marketing

Tech insiders frequently reference the fact that most social networks are dominated by a small number of active content creators, while a larger number of users regularly use the platform [...]

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