Cameron Scott
Social Login Remains a Surprisingly Competitive Space
Performance Marketing
Gigya, a major provider of social login services for big-brand websites, tracks which of their social accounts users look to to sign them in to other websites. Not surprisingly, Facebook [...]
Adobe Puts Social First in Redesigned Marketing Cloud
Performance Marketing
Adobe today launched a rebuilt Adobe Social, which introduces data-driven tips on how to optimize social content, integration with Flickr, Foursquare, Instagram and LinkedIn, and cloud-hosted workplace collaboration features.
Major Internet Companies Ask Feds to Let Them Report National Security Requests
Performance Marketing
Tomorrow, more than five dozen Internet companies, including the major Silicon Valley players, will ask the government to allow them to release information to users about the national security requests [...]
Karp, on Colbert, More Supportive of Porn Than User Privacy From NSA
Performance Marketing
Last night, Tumblr founder David Karp appeared on The Colbert Report. Asked about pornography on Tumblr and the NSA's surveillance dragnet, Karp argued much more assertively for the rights of [...]
Even the Red Cross Uses Social Media During Natural Disasters: Infographic
Performance Marketing
Use of social networks during natural disasters such as Hurricane Sandy and the Oklahoma tornadoes has become so mainstream that even hospital staffers and the Red Cross are logging in.
Yahoo Strikes Again, Acquiring AdMovate
Performance Marketing
Yahoo announced today that it has acquired the mobile advertising startup AdMovate.
LivingSocial Kills Events Business, Lays Off Staff
Performance Marketing
The bleeding continued today at daily deals platform LivingSocial, as the Washington, D.C.-based company closed down its New York office and 86ed its local events offerings, according to a report.
Foursquare Displaying Ads After Check-Ins
Performance Marketing
Foursquare is gradually rolling out post check-in intersticial advertisements, according to reports in Ad Age and About Foursquare, with Captain Morgan rum as an early taker.
Performance Marketing
Marissa Mayer is not a goddess. She has not managed to turn Yahoo definitively around in the first year of her tenure, according to the company's earnings report today.
Your Invisible Facebook Friends
Performance Marketing
Tech insiders frequently reference the fact that most social networks are dominated by a small number of active content creators, while a larger number of users regularly use the platform [...]