Your Invisible Facebook Friends

Tech insiders frequently reference the fact that most social networks are dominated by a small number of active content creators, while a larger number of users regularly use the platform but rarely or never post content. Users of social networks, however, have yet to comprehend this dynamic. Facebook users dramatically underestimate how many people see the content that they share, according to a study released today by Facebook data scientists and Stanford University researchers.

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

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