Food and Beverage Industry Missing Out on Social Opportunity
A Brandwatch report indicates that consumers are following food and beverage brands on social, but the brands are falling short on engagement, especially on Facebook.
Many social companies are changing the way they do business to reflect the current market. Social companies need to be data companies and content companies. Similarly, traditional industries now need to be social companies too, and respond to changes in the market. A report from Brandwatch examines the impact of social on the food and beverage industry.
The report notes:
Restaurant, food & beverage businesses, operating at the mercy of consumers’ shifting tastes and preferences, face a rising imperative to proactively listen, understand, and respond to their consumers’ opinions and interests.