UPDATED: Facebook Tests News Feed Ads From Pages Users Haven’t Liked Yet

Facebook is trying out some new ways to cater to advertisers and gain back the faith of investors. On Tuesday, sister blog Inside Facebook reported that the social network will start allowing a select few pages to promote ads beyond their fan base. The ads encourage users to like the page, allowing advertisers to reach more than just their fans. A Facebook spokesperson said Wednesday that they will be similar to targeted ads and can be hidden by users.