STUDY: Small Businesses Cite Pluses, Minuses Of Facebook’s Impact Over The Past Five Years
Small business owners comparing the environment today versus that of five years ago feel that the rise of Facebook and other social networks has been both a plus and a minus, making running their businesses more complicated, but offering them easier, inexpensive ways to market, according to a survey released Monday by engagement marketing firm Constant Contact.
Small business owners comparing the environment today versus that of five years ago feel that the rise of Facebook and other social networks has been both a plus and a minus, making running their businesses more complicated, but offering them easier, inexpensive ways to market, according to a survey released Monday by engagement marketing firm Constant Contact.
According to Constant Contact, of the 59 percent of respondents who believe running a business is more difficult today than it was five years ago, 49 percent feel that it is harder to keep pace with technology, trailing the 55 percent who feel that the economy has hit their businesses hard, but ahead of the 40 percent who cited more direct competition.
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