5 Ways to Design an Addictive Mobile App
Sure, we all may not be the next Snapchat. But by taking a thoughtful approach to the design process and paying close attention to human behavior, you can help your app stand out from the masses.
Statistically speaking, most mobile apps are destined to fail. In its 2014 Mobility Predictions, research firm Gartner estimated that less than .01 percent of mobile apps will be considered a financial success by their developers through 2018.
Yet still, we hunger for that chance to be the .01 percent. We long to build the platforms that our audiences become shamefully addicted to. The products they go to sleep and wake up with. The apps they resort to during an awkward elevator ride or on the toilet.