1Q 2015: Facebook’s Growth as a Mobile Company Continues Momentum

Mobile continued to move the needle at Facebook, as the social network reported robust gains in mobile monthly and daily active users as part of its first-quarter financial results.

1Q2015RevenueMobile continued to move the needle at Facebook, as the social network reported robust gains in mobile monthly and daily active users as part of its first-quarter financial results.

Gains by mobile monthly active users and daily active users far outpaced overall increases in those categories, as Facebook reported a 24 percent year-over-year increase in monthly active users in the first quarter of 2015, compared with a 13 percent overall monthly active user gain, and those numbers for daily active users were 31 percent and 17 percent, respectively.

Facebook

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in