Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Social media platform X, formerly Twitter, will target more small and midsized businesses to win advertising following owner Elon Musk’s attack on departing brands from the platform.
On Friday, X outlined its ongoing plans as it focuses on smaller brands aiming to grow attention through the platform.
According to Financial Times, as advertisers such as Apple, Comcast, Disney, IBM, Lionsgate Entertainment, NBCUniversal, Paramount Global and Warner Bros. Discovery have distanced themselves from X, the company will look elsewhere to drive revenue.
“SMBs are a very significant engine that we have underplayed for a long time.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in