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Social media platform X, formerly Twitter, will target more small and midsized businesses to win advertising following owner Elon Musk’s attack on departing brands from the platform.
On Friday, X outlined its ongoing plans as it focuses on smaller brands aiming to grow attention through the platform.
According to Financial Times, as advertisers such as Apple, Comcast, Disney, IBM, Lionsgate Entertainment, NBCUniversal, Paramount Global and Warner Bros. Discovery have distanced themselves from X, the company will look elsewhere to drive revenue.
“SMBs are a very significant engine that we have underplayed for a long time.